Dhankar Infrastructure

'Dhankar Infrastructure' Real Estate Agency provide professionalism, experience, in-depth local knowledge and a commitment to providing personal service at its highest standards

OurObjectives:-

Recurring revenue from established clients and additional revenue from new clients to survive and grow. Retaining and attracting business requires a marketing campaign with clear goals and an identifiable market. Determine whether the campaign is business to business, as with commercial real estate, or business to consumer, which involves marketing to residential real estate clients.

Attracting New Business

Emphasize your trustworthiness when marketing to new clients, particularly with first-time homebuyers who rely on you to guide them through the process. Focus on your long-standing client relationships in your advertisements, integrating testimonials from past clients who were happy with a home or property they bought or sold. Show prospects photos of clients with their "sold" signs or in front of their homes to show the end result of the home buying journey.

Retaining Clients

Retaining old clients -- especially investors -- is another marketing objective. Investors often make multiple purchases over the years. Retaining residential clients will also benefit us with consistent, though less frequent, revenue flow. Show our buying and selling statistics to help establish long-term client relationships and underscore that the positive experience they've had with us will continue with future purchases. Print these numbers in promotional brochures and fliers, as well as in e-newsletter blasts to our contact lists.

Creating Public Awareness

Branding is critical in most businesses, but particularly in real estate where the competition is fierce. Not only we are competing with other real estate businesses, but we're potentially losing the business of "do-it-yourself" buyers and sellers who work independently. Making our brand well known in our local area to attract the attention of buyers and divert them from our competitors. One way to do this is to sponsor community events and run ads in home decor sections of newspapers and magazines as well as on television stations such as HGTV.

Solidify Reputation

Our marketing materials should stress the qualities buyers look for in a real estate agent, including responsiveness, honesty, a cheerful demeanor and tough negotiating skills. Our campaigns should emphasize our professional ethics and note any membership in professional organizations; if we're a Realtor, our marketing materials should say so. Engaging the public by answering real estate questions on Facebook or Twitter. This can establish us as an expert in the real estate industry who takes the time to engage with customers one on one.